Marketing of four seasons hotel shanghai essay

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Marketing of four seasons hotel shanghai essay

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Four Seasons Inc Essay Sample 1. Four Seasons Hotel was founded in the in Canada by Isadore Sharp, and the hotel a motel at that time in Toronto was an oasis for business travellers.

It became an upscale luxury hotel when they expanded in London in s.

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It was also then that Four Seasons would make the four strategic decisions that formed the pillars of its business platforms: In the s, Four Seasons expand in the United States and moved from owner-operator to hotel managers. In the s, Four Seasons has acquired a strong branding and also begin to build its portfolio of resorts.

It also begins to expand in Asia e. From onwards, Four Seasons continued to achieve global growth in both size and recognition.

Being one of the top luxury hotel chains in the world, Four Seasons has approximately two-thirds of its portfolio in urban areas while the rest in is in resorts market. Four Seasons offered their customers a luxurious, highly quality and customized service and experience.

Marketing of four seasons hotel shanghai essay

Its facilities include great restaurants and bars, luxurious entertainment facilities like spa and golf, and business meeting rooms. Four Seasons target the luxurious customer segments comprises of travellers of all backgrounds and ages including business executives, families, honeymoon couples etc.

Unlike many of the hotel chains which use a property ownership management in which the company manages the hotel properties that it owns, Four Seasons provides management operations to hotel properties own by third party in exchange for management fees including incentive fees based on the financial performances of the hotels.

Generally, the long term management contracts enable Four Seasons to participate in the design of the hotels and to be almost in full control of all the operations. Four Seasons generally earns 3 percent of the gross income and approximately 5 percent of profits from the properties it operates, and the property owners are required to additionally contribute money for chain-wide sales, marketing and reservations systems.

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Expansion in the Asia: Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world.

Four Seasons currently managed over 90 properties in 37 countries globally under its management. It has over 50 projects under development in various stages and of design and construction.

The number of properties in cities including Beijing and Shanghai will bring its hotels in China to Four Seasons Hotel Shenzhen is schedule to open in mid It is also planning to add new hotels in India major cities like Bangalore, NCR national capital regionGoa, Rajasthan Jaipur and other citiesKerala and Agra over the next few years.

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Leverage the website for marketing purposes. The Four Season Hotel (“FSH”) should further leverage their impressive website.

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